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e-try.com Expands Management Team with Industry Veteran

Scottsdale, Arizona – April 20, 1999 - e-try.com announces the addition of Thomas J. Tyson to the e-try.com management team, as Vice President of Sales and Marketing.

Mr. Tyson has over 20 years of direct and managerial experience, in the marketing and sales of high technology products. Most recently he was an Area Sales Manager for Catalyst Semiconductor and a Marketing Director for Microchip Technology.

"Tom brings much needed experience to the sales and marketing of our unique Internet Product Showroom" said Rich Madarasz, CEO and co-founder of e-try.com. "Tom will develop and implement the strategies necessary to ensure rapid revenue and profit growth of our on-line marketing service business."

e-try.com developed and offers http://www.e-try.com, an innovative, one of a kind "Interactive Showroom of the Internet." e-try.com features realistic, interactive product simulations for a variety of markets and industries. These include, but are not limited to, consumer electronics, industrial equipment, medical equipment, and industrial and business services.

These interactive product simulations enable customers to take a product for a virtual "test drive" using their own PC, experiencing its features first-hand without leaving the comfort of their office or home. This enhances the e-commerce process by enabling on-line product trials, while adding a new dimension to on-line product research and product purchasing.

For manufacturers, e-try.com provides a unique and new medium for the interactive marketing of their products and adds an important missing piece of the e-commerce formula by providing a virtual showroom. In this showroom, their customers can experience the product function, operation, and use. The e-try.com concept of interactive simulation engages potential customers as active participants in the marketing of a company’s product. Compared to more traditional marketing, the potential customer spends more time with the product, understands it better, and remembers it longer at substantially lower costs to the manufacturer.

Currently the e-try.com site has simulations for a number of industrial, semiconductor manufacturing, and networking products.

For more information on e-try.com, go to http://www.e-try.com or contact Tom Tyson at either (480) 495-2777 or tom@e-try.com

 
 
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