The Web site features realistic, interactive simulations for a variety of products, including consumer electronics, industrial equipment and industrial services. Customers are able to take a product for a virtual "test drive" using their own PC, experiencing its features first-hand. This enhances the e-commerce process by enabling on-line product trials, resulting in a more informed consumer.

For manufacturers, e-try.com provides a unique medium for increasing marketing effectiveness and enhancing advertising by providing a virtual showroom, where the function, operation, and use of their products can be demonstrated. The e-try concept of interactive simulation engages potential customers as active participants in the marketing of a company’s product. Compared to more traditional marketing, the potential customer spends more time with the product, understands it better, and remembers it longer.

The Company plans to expand e-try.com to become the Internet focal point for customers to obtain product information before buying, and product support after the sale.

According to e-try.com’s CEO, Rich Madarasz, "People learn most effectively through actual experience, whether it is driving a car, playing a sport, or doing their jobs. The e-try concept extends this to e-commerce, by giving consumers virtual hands-on experience with current and future products."

Peter Taylor, Director of Sales and Marketing for PipeLine Technologies, Inc., says "We selected e-try.com to develop an interactive demonstration that offers our customers immediate understanding of our product’s capabilities. We feel that this provides us with a competitive advantage in our market place."

e-try.com is based on proprietary technology developed by the Company. The e-try concept is based on the founders’ more than 30 years of experience in developing software products that help people understand and use technology.