Hands-on
program facilitates e-commerce purchases
e-try.com features
interactive simulations for products on the Internet
Scottsdale, Arizona - June
30, 1999 - For the first time, prospective buyers can take a "test
drive" of complex products or services on the Internet without ever leaving the
comfort of their keyboard.
"Our interactive program
bridges the e-commerce gap between researching and purchasing a product," said e-try.com’s
CEO, Rich Madarasz, "With e-try.com, prospects can experience complex products
that they normally would not purchase over the Internet.
"People learn most effectively
through actual experience, whether it is driving a car, playing a sport, or doing their
jobs," Madarasz added. "The e-try.com concept extends this
experience to e-commerce, by giving consumers virtual hands-on experience with current and
future products. Ultimately, the more a customer can experience a product first hand, the
more likely they are to purchase the product."
To facilitate this experience, e-try.com
announces the introduction of the innovative "Showroom of the Internet"
web site. This unique site features realistic, interactive simulations for a variety of
products and services, including semiconductor manufacturing equipment, industrial
equipment, medical equipment and services. Customers are able to take a product for a
virtual "test drive" using their own PC, experiencing its features first-hand.
This enhances e-commerce by enabling on-line product trials, resulting in a more informed
consumer.
For manufacturers, e-try.com provides
a unique medium for increasing marketing effectiveness and enhancing advertising by
providing a virtual showroom, where the function, operation, and use of their products can
be demonstrated. The e-try concept of interactive simulation engages potential
customers as active participants in the marketing of a company’s product. Compared to
more traditional marketing, the potential customer spends more time with the product,
understands it better, and remembers it longer.
The company plans to expand e-try.com
to become the Internet focal point for customers to obtain product information before
purchase, and product support after the sale.
Loren Worthington, Vice President
for PipeLine Technologies, Inc., says "We selected e-try.com to develop an
interactive demonstration that offers our customers immediate understanding of our
product’s capabilities. We feel that this provides us with a competitive advantage in
our market place."
Another example is FMS Mobile
Networking’s (FMS) industry-leading Galileo System for automatic vehicle location.
"The simulation of the Galileo
System, on the e-try.com site, benefits our customers by offering them the
capability to fully understand all of Galileo’s features and abilities, in the
comfort of their office," said Todd Davis, FMS VP of Sales and Marketing. "This
is accomplished while reducing both our sales cost and our sales cycle time."
Currently the e-try.com site
has simulations for a number of industrial, semiconductor manufacturing and networking
products. With products based on proprietary technology, e-try.com is an Internet
software development company founded in 1997. The e-try concept is based on the
founders’ more than 30 years of experience in developing software products that help
people understand and use technology. |